SSL stand for Secure Sockets Layer, and it provides secure and encrypted communication between a website and a web browser. SSL certificates provide security to the website, and ensure that the client-server communication cannot be intercepted. Visitors can be sure of the authenticity and ownership of the website. These certificates are therefore a must for websites doing online transactions requiring personal and sensitive data from its users.
Along with the various services that Trunkspace Hosting provides, we also offer and support our clients’ installation of SSL certificates, allowing clients to purchase the certificates from us after which we work closely with the clients to ensure their proper set up and installation. We also offer a full 30-day money-back guarantee to our customers. Our certificate pricing is extremely competitive compared to others in our industry, made possible by our high purchase volumes providing volume discount pricing. If, however, our clients find better rates elsewhere, we will match (and try our best to beat) that price.
Benefits of SSL Certificates
SSL certificates offer many advantages; some of the most important benefits are discussed below:
SSL certificates protect the communication between the client and the server. They provide authentication, ensuring that the communication between the client and server remains fully encrypted. This is very important when dealing with personal and sensitive data like customers’ personal details, credit card details, passwords, etc. These certificates also protect data from being accessed by hackers; data is encrypted and converted into a format which cannot be intercepted or deciphered.
Verifies and Establishes Credentials of the Website
An SSL certificate establishes the credentials and authenticity of a website. When a website owner purchases and installs one of these certificates, he/she has to go through a robust due diligence process conducted by the Certifying Authority (CA) to verify the identity and validity of the website owner and of the company. When the CA verifies the identity, the credentials of the website are established, and the website visitors can rest-assured knowing that it has been verified and is an authentic site.
Improves Search Rankings
A website with an SSL certificate results in improvements in SEO rankings. In 2014, Google was said to have made changes to its SEO algorithm to provide more weight to HTTPS-enabled websites; there have been numerous studies which have confirmed this, establishing a very high correlation between HTTPS websites and improved SEO rankings.
Builds Trust with Customers
A secure website is always preferred by users. SSL certificates establish the authenticity of a website and build trust with customers, giving them the assurance that they are dealing with an authentic site and business. This is even more significant for e-commerce websites, or on websites which require customers to provide personal and sensitive data. These certificates provide strong security to the website and protect it from phishing and other cyber threats, which further builds customers’ confidence in the site.
– The Team @ TrunkspaceHosting.com